Our Town Centre packages are selected portrait screens from the Bus Stop network.
They range from industry standard Digital Six Sheets (D6s) through to 46″ mini-D6s and are placed across five large towns & cities in the South East.
They give brands the chance to engage people as they make their way around our town centres, and they give you the chance to target different audience groups with different messages at different times of day.
You can advertise on anything from a single screen to all thirty-three that make up the network as it stands.
This network is an edited version of the wider bus stop network that you can find out more about here.
We know most national advertisers may only want portrait screens, which is why this edited network exists; it can run exactly the same content that you may be supplying to run on JC Decaux, Clear Channel and Global’s D6 networks (although ours can play full motion as they are pedestrian-facing, not road-facing).
Number of towns covered: 5
Number of screens: 33
Monthly footfall: 1,000,000+
Monthly impressions: Over 2m per campaign
Frequency of views per person per visit: 2+
Use it if…
You want D6 coverage in areas the bigger media owners cannot cover for you (this network is in towns with smaller D6 footprints).
You want to target people while out and about shopping or on a night out.
You want to engage people from specific towns, or in specific areas of town.
Case studies/ previous advertisers
Anytime Fitness in Chelmsford
Essex County Council on one of the screens in Colchester with the energy product
This is a good example of one of the bus station portrait screens (this one is in Chelmsford) doing a job both on people waiting for the buses and people walking past to/from the town centre
These elevated mini D6s talk to people on the main roads around Colchester town centre
Another screen right in the heart of the town centre and able to play fully animated video content
Technical specs & media pack
Contact Mat on 01206 688057 or firstname.lastname@example.org for the tech specs for this network.