Case studies Thoughts

Creative thinking in OOH

It’s not only snazzy jazzy digital that is driving creativity in Out Of Home, it’s good old fashioned paper too.

Take this campaign in one of our grassroot football clubs as an example:

screwfix ooh copy change mbcg grassroots football

What’s so special I hear you ask? Well, what we’ve done is enable the client to change their artwork partway through the campaign so they can showcase an offer for the first couple of weeks and then have a more generic-type ad for the rest of the campaign.

This is only possible if you’re dealing with a media who a) gives a shit and b) knows where all of its posters are at any one time.

mbcg ticks both boxes.