Categories
Opportunities

Advertising bingo sites in post offices

As you may know, we have a network of big HD 55-inch portrait screens in post offices (75% of which are also convenience stores) that are classed as providing essential services to the public (so are allowed to stay open for the duration of the coronavirus crisis).

Why are they allowed to stay open, and why are they still busy? Simply because the audience uses post offices not so much to post things, but to pay for things and withdraw cash – they don’t tend to ‘do’ direct debits and prefer to use the post office counter to withdraw cash instead of the local ATM.

You can see more about the screens and shops here and our audience here.

In an average week more than 275k adults see our screens, but as you would expect we do have some post offices that have closed due to staff shortages etc. leaving us with 80 venues and an estimated weekly footfall of 160k.

Our usual audience is made up of older than average women, and we think there is an opportunity for bingo brands to target this audience who love to go to the bingo in person, but can’t right now for obvious reasons.

How do we know they usually play bingo? TGI research tells us the audience indexes at:

I have gambled in the last year: 119

I have visited a bingo hall regularly in the last year: 167

I have visited a bingo website in the last year: 135

I am interested in reading about bingo: 113

Source: TGI
Click image above to download our one-pager

Here are some examples of the screens so you can see what we’re on about – as you can see our screens not only serve post offices, but convenience stores, too (over 75% of our post offices are also convenience stores/CTNs):

And here’s a document we’ve got together explaining the opportunity: click here to view/download.

We can get campaigns live within a couple of hours of receiving artwork (which can be full motion, so perfect for trailers etc.).

We’re also able to get campaigns down more or less instantly should you need us to.

If you think it could be useful please get in touch with Mat on the contact details below.

Categories
Opportunities

Charities in post offices

As you may know, we have a network of big HD 55-inch portrait screens in more than a hundred post offices (75% of which are also convenience stores) that are classed as providing essential services to the public (so should stay open for the duration of the coronavirus crisis).

You can see more about the screens and shops here and our audience here.

In an average week more than 275k adults see our screens, but as our shops tend to be outside of major city centres we are expecting footfall to increase from people working from home and sending packages to other family members.

Our usual audience is made up of older than average people, and we think there is an opportunity for charities to get increased donations from this audience group (as they are proven to donate already, so may be up for donating more).

Here are some examples of the screens so you can see what we’re on about – as you can see our screens not only serve post offices, but convenience stores, too (over 75% of our post offices are also convenience stores/CTNs):

And here’s a document we’ve got together explaining the opportunity: click here to view/download.

We can get campaigns live within a couple of hours of receiving artwork (which can be full motion, so perfect for trailers etc.).

We’re also able to get campaigns down more or less instantly should you need us to.

If you think it could be useful please get in touch with Mat on the contact details below.

Categories
Opportunities

Charities in post offices

As you may know, we have a network of big HD 55-inch portrait screens in more than a hundred post offices (75% of which are also convenience stores) that are classed as providing essential services to the public (so should stay open for the duration of the coronavirus crisis).

You can see more about the screens and shops here and our audience here.

In an average week more than 275k adults see our screens, but as our shops tend to be outside of major city centres we are expecting footfall to increase from people working from home and sending packages to other family members.

Our usual audience is made up of older than average people, and we think there is an opportunity for charities to get increased donations from this audience group (as they are proven to donate already, so may be up for donating more).

Here are some examples of the screens so you can see what we’re on about – as you can see our screens not only serve post offices, but convenience stores, too (over 75% of our post offices are also convenience stores/CTNs):

And here’s a document we’ve got together explaining the opportunity: click here to view/download.

We can get campaigns live within a couple of hours of receiving artwork (which can be full motion, so perfect for trailers etc.).

We’re also able to get campaigns down more or less instantly should you need us to.

If you think it could be useful please get in touch with Mat on the contact details below.

Categories
Opportunities

Advertising food delivery services in post offices

As you may know, we have a network of big HD 55-inch portrait screens in more than a hundred post offices (75% of which are also convenience stores) that are classed as providing essential services to the public (so should stay open for the duration of the coronavirus crisis).

You can see more about the screens and shops here and our audience here.

In an average week more than 275k adults see our screens, but as our shops tend to be outside of major city centres we are expecting footfall to increase from people working from home and sending packages to other family members.

Our usual audience is made up of older than average people, and we think there is an opportunity for food delivery brands to target these non-early-adopters with a stay at home food delivery message.

If there is one group that should be staying at home it’s over 50s, and that’s our audience.

Here are some examples of the screens so you can see what we’re on about – as you can see our screens not only serve post offices, but convenience stores, too (over 75% of our post offices are also convenience stores/CTNs):

And here’s a document we’ve got together explaining the opportunity: click here to view/download.

We can get campaigns live within a couple of hours of receiving artwork (which can be full motion, so perfect for trailers etc.).

We’re also able to get campaigns down more or less instantly should you need us to.

If you think it could be useful please get in touch with Mat on the contact details below.

Categories
Opportunities

Advertising home entertainment services in post offices

As you may know, we have a network of big HD 55-inch portrait screens in more than a hundred post offices (75% of which are also convenience stores) that are classed as providing essential services to the public (so should stay open for the duration of the coronavirus crisis).

You can see more about the screens and shops here and our audience here.

In an average week more than 275k adults see our screens, but as our shops tend to be outside of major city centres we are expecting footfall to increase from people working from home and sending packages to other family members.

Our usual audience is made up of older than average people, and we think there is an opportunity for home entertainment brands to target these non-early-adopters with home entertainment messaging.

We know this audience loves telly, has broadband and a smart TV, but we know they don’t buy in to streaming and VOD etc. currently. We think the current stay-at-home situation might change that:

Here are some examples of the screens so you can see what we’re on about:

And here’s a document we’ve got together explaining the opportunity: click here to view/download.

We can get campaigns live within a couple of hours of receiving artwork (which can be full motion, so perfect for trailers etc.).

We’re also able to get campaigns down more or less instantly should you need us to.

If you think it could be useful please get in touch with Mat on the contact details below.

Categories
Opportunities

Euro2020

“It’s coming home, it’s coming home, football’s coming home…”

Isn’t it?

I don’t know, but now I am thinking of that awesome summer of 1996 and Paul Gascoigne and that ridiculous goal against Scotland and how if he’d only had extra long studs on we’d have reached the final and probably won the trophy versus Czech Republic at a packed (and old) Wembley.

And breathe…

Back to reality…

So this year sees football coming home with the UEFA European Championships being held with England and Wales definitely there, and maybe Northern Ireland or Republic of Ireland taking part as well (depending on playoff results). And the ‘there’ is interesting also, as it’s both a home and away tournament for the home nations with Dublin, Glasgow and London all hosting matches as part of the Europe-wide hosting model being tried this tournament.

So it should result in football-fever sweeping the country across the start of the summer (the tournament runs from the 12th June through to the 12th July).

As the tournament is broadcast on BBC & ITV, our new pub screen network is pretty well placed to give advertisers wanting to engage football fans during the tournament, especially when they are in the pub to watch the game.

But that’s only 25 pubs. A great audience, but not exactly broadcast in scale.

However, when we started to think about our other male-targeted networks, the penny started to drop with regards to what we could build for advertisers who want something a bit bigger.

What we have ended up with is the imaginatively entitled ‘mbcg Euro2020 advertising package’. Whoever said creativity was dead doesn’t know the half of it…

What is it?

It’s best explained by this one-pager summarising everything (you can click it to open it in a new tab as a PDF).

If you want a bit more detail, then click to download this deck on the opportunity:

As you can see we’ve included space on our:

PUB AND GOLF SCREENS to target fans as they are watching the games (and of course while they are in the golf clubs, pubs and bars to do non-football stuff).

FOOTBALL CHANGING ROOMS giving you access to people 100% guaranteed to be interested in the game (and therefore more likely to watch the games).

CRICKET CHANGING ROOM NETWORK to target people guaranteed to be interested in sport (as they are there to participate in a sport) and more likely to watch the football after their game and at other times during the week.

We have four packages to offer, and across the 179 individual advertising sites each one gets, we deliver nearly 500,000 men across the five week packages we’re selling (giving advertisers the week before kick-off through to the final).

In terms of impressions we’re looking at over 3.7m each package.

(These numbers are conservative as they are based on a ‘usual’ month, not a month where the venues are likely to be busier than average.)

I don’t think there is another opportunity like this on the market right now, and if there is, I haven’t seen it.

Here’s a map showing the locations that make up the offering:

Please note our pub network locations are due to be finalised in the next couple of weeks.

If you would like to chat about how to get involved with this unique Euro2020 package, please give Mat a call on 07469 920470.