As you may know, we have a network of big HD 55-inch portrait screens in more than a hundred post offices (75% of which are also convenience stores) that are classed as providing essential services to the public (so should stay open for the duration of the coronavirus crisis).
You can see more about the screens and shops here and our audience here.
In an average week more than 275k adults see our screens, but as our shops tend to be outside of major city centres we are expecting footfall to increase from people working from home and sending packages to other family members.
Our usual audience is made up of older than average people, and we think there is an opportunity for home entertainment brands to target these non-early-adopters with home entertainment messaging.
We know this audience loves telly, has broadband and a smart TV, but we know they don’t buy in to streaming and VOD etc. currently. We think the current stay-at-home situation might change that:
Here are some examples of the screens so you can see what we’re on about:
And here’s a document we’ve got together explaining the opportunity: click here to view/download.
We can get campaigns live within a couple of hours of receiving artwork (which can be full motion, so perfect for trailers etc.).
We’re also able to get campaigns down more or less instantly should you need us to.
If you think it could be useful please get in touch with Mat on the contact details below.