This is the newest pub advertising screen network in the country, and we think it’s got a chance to be the best as well.
As you can see the screens are big, brand new and positioned well, unlike other pub advertising screen networks you might be looking at.
All of the kit is industry leading stuff, and we have fantastic buy-in from the independent landlords that make up the network thanks to the Marketing as a Service product we offer them in return for them letting us in to their awesome pubs.
An ex-colleague (Sanjay) and I were having a pint in a pub with a rubbish advertising screen in it (it was poorly positioned and couldn’t handle even the slightest bit of animation thanks to being such an old unit) and one of us said “we could do it better than that”.
Within four weeks we had a test screen in the ground in a pub in Chelmsford, Essex, and now we’re rolling out a network of 50 screens across London and the South East. When we get to 50 we’ll then be looking to expand to up to 500 to create the biggest pub & bar advertising network in the land with various categories of licenced establishments to cherry pick.
Number of venues: 50
Number of screens: 50
Monthly footfall: 500,000+
Monthly impressions: Over 3m per 1 in 6 campaign
Frequency of views per person per visit: 6+
Dwell time per person per visit: +/- 90 mins
Use it if…
You want to target men in a relevant environment at a time with little other advertising.
You are using our football/cricket networks and want more, or digital, coverage.
You want to use something which isn’t just playing ad’s – our screens are a combination of venue signage, third party advertising and relevant editorial meaning the screens are actually useful to the audience – this means higher engagement. See more at www.OUTLYR.tech (the company Sanjay and I set up which has the network)
Case studies/ previous advertisers
The screens don’t just show advertising, they show messages from the landlords meaning they value the screen and service we provide, which in turn means better compliance from them and positioning inside the venues
They are placed close to the main TV screen in the venue which means they are always in view during major sporting events and televised football matches, again meaning higher engagement for brands
A video showing the screen at one of our pubs
Another pub, another screen, same positioning within eyeshot when watching sport on the main screen int he venue
Click the image above to see the specs in full and download as a PDF.