Town Centres

Our Town Centre packages are selected portrait screens from the Bus Stop network.

They range from industry standard Digital Six Sheets (D6s) through to 46″ mini-D6s and are placed across five large towns & cities in the South East.

They give brands the chance to engage people as they make their way around our town centres, and they give you the chance to target different audience groups with different messages at different times of day.

You can advertise on anything from a single screen to all thirty-three that make up the network as it stands.

The story

This network is an edited version of the wider bus stop network that you can find out more about here.

We know most national advertisers may only want portrait screens, which is why this edited network exists; it can run exactly the same content that you may be supplying to run on JC Decaux, Clear Channel and Global’s D6 networks (although ours can play full motion as they are pedestrian-facing, not road-facing).

Factfile

Number of towns covered: 5

Number of screens: 33

Monthly footfall: 1,000,000+

Monthly impressions: Over 2m per campaign

Frequency of views per person per visit: 2+

Use it if…

You want D6 coverage in areas the bigger media owners cannot cover for you (this network is in towns with smaller D6 footprints).

You want to target people while out and about shopping or on a night out.

You want to engage people from specific towns, or in specific areas of town.

Case studies/ previous advertisers

town centre dooh digital screen

Anytime Fitness in Chelmsford

dooh town centre screen

Essex County Council on one of the screens in Colchester with the energy product

bus stop advertising essex

This is a good example of one of the bus station portrait screens (this one is in Chelmsford) doing a job both on people waiting for the buses and people walking past to/from the town centre

bus stop advertising essex

These elevated mini D6s talk to people on the main roads around Colchester town centre

town centre digital advertising screen dooh d6

Another screen right in the heart of the town centre and able to play fully animated video content

Technical specs & media pack

Contact Mat on 01206 688057 or mc@mbcg.media for the tech specs for this network.

Coverage map

Whether it is a single screen through to town-centre-wide coverage, check out the site map below:

Available opportunities

1. Long-term partnerships

2. Late-night/weekend campaigns targeting people on their nights out

3. Specific packs of screens to ensure complete coverage at lower costs

Costs

Expect to pay as little as £50 per slot per fortnight.

If you haven’t got content I provide a design service for just £100+vat.

All campaigns include photography and playout report as standard.