Grassroots movies

Bored of this page already? Click the above link to download a PDF of our movies deck to read at bedtime if you’re having trouble sleeping…

As you know, we’ve got the only network of posters in recreational/grassroots football clubhouses in the world with over 600 posters in 150 locations.

About 80,000 (mostly men aged 18-34) see our posters each month and we have an overall OTS of about 600k per monthly campaign.

No one else in the world does what we do.

We’ve been looking at TGI Jan-Dec 2019 at our audiences (we are using the statement on TGI that “I have played organised football regularly in the last year” to define our audience) movie-going habits and the results make us think we should be considered for more movie releases.

If you’re worried about us hitting release dates, please don’t be – we have over 95% compliance in terms of hitting specific dates for campaigns to start and end.

And if you’re worried about lockdown and your posters not being seen, again please don’t be – we’re able to offer a complete guarantee that either your posters are seen or you don’t have to pay for them, and we’re also rolling out a new network of posters in bar areas to complement our existing locker room network to ensure you get 100% coverage of our clubs’ players.

Anyway, so the movies, here’s a short video intro…

Here are some stats on our movie offering:

45.7% of recreational footballers are ‘heavy cinema goers’ compared to just 16.5% of the UK population. So not only is our audience the right demo, they seem to already like going to the movies regularly.

The above is our audience’s preference for particular movie genres – as you can see, if it is action/adventure/war/horror/disaster, our grassroot footballers are all over it.
As you can see, our audience loves Tom Cruise.

And now it’s time for a little interactive four-question quiz to help you visualise the types of films our audience prefers – all answers are from TGI Jan-Dec 2019. Good luck 🙂

#1. Which of these movies from 2019 is our audience most likely to have seen at the cinema? ? Answers based on Index vs. National Average

The answers are:

A Star Is Born – Index 177

First Man – 190

Johnny English – 258

Venom – 300

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#2. What percentage of our audience say they watch 'Action/Adventure' movies?

34.9% of our audience say they go to the cinema to watch Action/Adventure movies – that’s against a national average of just 27%. Pretty impressive for such a popular genre and we think this means we’re bang-on for any such releases.

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#3. Which of these movies from 2019 is our audience most likely to have seen at the cinema?

And the answers are:

Downton Abbey – 93

The Lion King – 180

Men In Black – 274

John Wick 3 – 347

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#4. What percentage of our audience say they are 'heavy cinema goers'?

The national average is 16.5%, for grassroots/recreational footballers it’s 45.7% – a huge number.

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Results

Thanks for taking the quiz - hopefully you can see what kind of movies our players like, and this helps you plan us on media schedules to support similar releases.

We really think we've got something new to offer relevant campaigns, and the people we deliver are incremental in terms of OOH. And they aren't seeing anything else OOH at the time they see our posters.

Thanks for taking the quiz - hopefully you can see what kind of movies our players like, and this helps you plan us on media schedules to support similar releases.

We really think we've got something new to offer relevant campaigns, and the people we deliver are incremental in terms of OOH. And they aren't seeing anything else OOH at the time they see our posters.

Thanks for your time, I hope it was useful, and I also hope that you see us as being a new relevant channel for any upcoming releases targeting male heavy cinema-goers, as that’s who we deliver in the thousands – in fact, if we have a footfall of 80,000 per month and 45.7% of them are heavy cinema-goers, that means we could have over 36,500 of them seeing your next release’s OOH campaign at a time they have their phone with them and can talk about it with their team mates.

All for the cost of three of four Digital 48 Sheets for a fortnight.